佐治亞大學(xué)新聞與大眾傳播

The focus of the M.A. degree program is on theory, research, and decision making within mass media industries and within the academic discipline of mass communication and its specialty fields of advertising, journalism, public relations, and telecommunications.
The graduate studies program of the Grady College of Journalism and Mass Communication offers two graduate degrees for students preparing for professional and academic careers: the Master of Arts degree and the Doctor of Philosophy degree.
The M.A. program emphasizes the integration of mass communication theory, research methods, decision making, and critical thinking and provides preparation for further study and/or for careers in advertising, journalism, mass media studies, public relations, and telecommunications.

1、 Principles of Advertising

2、Advertising Message Strategy

3、 News Writing and Reporting

4、Graphic Communication

5、Public Relations Foundations

6、Introduction to Telecommunications

7、Introduction to Production Basics

8、 Media Programming and Management

9、 Media Research and Theory

10、Proseminar in Mass Communication

11、Research Methodology in Mass Communication

12、Advertising and Communication Management

13、Advertising Media Planning

14、Advertising and Public Relations

1、 廣告學(xué)原理

2、廣告信息戰(zhàn)略

3、新聞寫(xiě)作與報(bào)道

4、圖表通訊

5、 公共關(guān)系基礎(chǔ)

6、傳播簡(jiǎn)介

7、生產(chǎn)基礎(chǔ)簡(jiǎn)介

8、 媒體編程與管理

9、媒體研究與理論

10、大眾傳媒研討會(huì)

11、大眾傳媒研究方法

12、 廣告與傳播管理

13、廣告媒體規(guī)劃

14、 廣告與公共關(guān)系