喬治華盛頓大學(xué)傳媒與公共事務(wù)

The Master of Arts in Media and Strategic Communication blends analytical and applied skills, giving students a grounding in the function and influence of the media. The most comprehensive strategic communication program in downtown Washington, D.C., the M.A. prepares students to achieve advocacy goals in today's fast-paced media environment.
Designed for students and professionals interested in media and strategic political communication, the M.A. program teaches students to:
*Design and implement campaigns
*Develop messaging to target audiences, support campaigns, and encourage action
*Perform analytics and data analysis
*Apply insights from media effects, public opinion, and persuasion in their work

1、Media Effects, Public Opinion and Persuasion

2、Strategic Political Communication

3、Politics and Public Relations Fundamentals

4、Research Design

5、Analytics and Data Analysis for Strategic

6、Writing for Public Affairs

7、Video production/Using digital media

8、Political uses of social media

9、Web development and strategy

10、Speechwriting

11、Formal briefing

12、Public speaking

1、媒體的影響，輿論和說服力

2、戰(zhàn)略政治傳播

3、政治與公共關(guān)系基礎(chǔ)

4、研究設(shè)計(jì)

5、戰(zhàn)略的分析與數(shù)據(jù)分析

6、公共事務(wù)寫作

7、視頻制作與數(shù)字媒體的使用

8、社會化媒體的政治用途

9、Web開發(fā)和戰(zhàn)略

10、演講稿

11、正式簡報(bào)

12、公開演講