南加州大學(xué)戰(zhàn)略公共關(guān)系

The M.A. in Strategic Public Relations degree program is designed to meet the needs of both new graduates and established professionals who have an interest in the practice of communication strategy. The program takes a highly applied, case-study approach that emphasizes strategic thinking, problem solving and specific skills to propel you into a successful career in the exciting, rewarding and fast-paced public relations profession.
Public Relations – sometimes called strategic communication – is among the fastest growing professions in America and probably the world. At USC Annenberg, we think of public relations as advocacy communication, meaning the use of communication skills and tools to advocate on behalf of any social cause, organization, entertainment property, candidate, or brand.

1、Introduction to Strategic Public Relations

2、 Legal, Ethical and Social Foundations of Public Relations

3、 Writing for Strategic Public Relations

4、Public Relations Research, Evaluation and Insights

5、Multimedia Content Creation for Strategic Public Relations

6、 Business and Economic Foundations of Public Diplomacy

7、Critical Thinking and Crisis Management

8、Business Fundamentals for Non-Business Professionals

1、戰(zhàn)略公共關(guān)系簡介

2、法律，道德和社會(huì)的公共關(guān)系

3、戰(zhàn)略公共關(guān)系寫作

4、公共關(guān)系研究，評(píng)估和洞察

5、戰(zhàn)略公共關(guān)系的多媒體內(nèi)容創(chuàng)作

6、 公共外交的商業(yè)和經(jīng)濟(jì)基礎(chǔ)

7、批判性思維和危機(jī)管理

8、 非商業(yè)專業(yè)的商業(yè)基礎(chǔ)課