Columbia的全稱是Columbia University的MS in journalism and Master of Business Administration,即哥倫比亞大學新聞學碩士與MBA,下面將詳細介紹Columbia的的項目特點/院系介紹、Columbia的的研究生申請要求。
哥倫比亞大學
The Journalism School and the Business School offer a five-semester program leading to the degrees of Master of Science in journalism and Master of Business Administration. Designed for the student who is interested both in media organization and management and in business communications, the dual program requires the completion of 17 courses in the Business School curriculum and the M.S. program of two consecutive terms in the Journalism School. The Business School's bulletin and application are available from the Office of Admissions, Columbia Business School, Uris Hall, 3022 Broadway, New York, NY 10027, (212) 854-5553.
1、Reporting
2、Law of Journalism
3、Business of Journalism
4、Ethics of Journalism
5、History of Journalism
6、The Written Word
7、Introduction to Databases
8、Image and Sound
9、Audience and Engagement
10、Empirical Choice Models
11、Research Methods
12、Multivariate Statistics
13、Marketing Research
1、報告
2、新聞學法律
3、新聞業(yè)務
4、新聞倫理
5、新聞史
6、文字
7、數(shù)據(jù)庫簡介
8、圖像和聲音
9、觀眾和參與
10、 經(jīng)驗選擇模型
11、 研究方法學
12、 多元統(tǒng)計
13、 市場研究學